The long and enduring life of a historic brand like Sandeman derives from its awareness of the constant technological advances. Most recently, there is an innovation that has been a subject of heated debate, admiration for its unmeasurable capacities and an eerie sense of caution – Artificial Intelligence.
One of the main questions is about artistic creation and authorship since artists now have to face a technology that can produce, in a matter of seconds, thousands of artworks, some of them even copying the styles of established creators. It’s unknown what role AI - Artificial Intelligence - will play in the art scene, but one thing that Sandeman holds, as a herald for the arts, it’s the never changing pure awe for a human-made piece of art.
We invited OzeArv to express his interpretation of the future relationship between human and machine, presenting an answer to the question – Human & AI: friends or foes?
Inspired by the multiple sensations incited by tasting a glass of Sandeman Port, OzeArv relies on the history of the brand and grows from there, spreading like a family tree, projecting an optimistic future where human and artificial coexist harmoniously.
"Synergies of a Family Tree"
Tasting a Sandeman Port transports us to a story that began in the Douro and the vine, growing in size and embracing the brand's various manifestations, resembling a family tree.
